Avery Dennison Label and Packaging Materials has added six new facestocks to its Wine & Spirits Portfolio, and the products made their debut at the 2020 Unified Wine & Grape Symposium in Sacramento, CA, USA. The event took place from February 5-6.

“Labeling technology must work harder than ever for the winemaker and retailer, and these new Avery Dennison collections go beyond helping a bottle stand out on the shelf,” says Vanita Marzette, senior product manager – Wine and Spirits, Avery Dennison. “Whether it’s telling a wine’s sustainability story, employing technology to directly engage with consumers or ensuring a wine’s validity, labels can serve a variety of needs for the winemaker, retailer and end user.”

According to Avery Dennison, its new offerings not only deliver a high-end experience via a premium look, finish and feel that provide shelf appeal — they are also manufactured from sustainable materials, which more consumers demand.

Avery Dennison’s six new high-end facestocks are made with renewable or responsibly sourced materials and include:

Three cotton-based materials (part of Avery Dennison’s Sensorial Collection – a line of facestocks offering a highly tactile, soft and luxurious feel and texture). All three new facestocks are suitable for a variety of finishing effects, including embossing, debossing and foiling:

• Fasson 100% Pure Cotton Wet-Strength: Made from 100% cotton (a renewable resource), this 70-pound facestock delivers a letter press finish and offers a premium, tactile feel.
• 70# Fasson 25% Cotton Feel Wet-Strength: A high-quality 70-pound white cotton facestock, it is made with 25% cotton and 30% post-consumer waste and delivers a soft cotton felt finish.
• 70# Fasson 25% Black Cotton Feel Wet-Strength: A high-quality 70-pound true black facestock, it is made with 25% cotton and 30% post-consumer waste and offers a tactile feel.

Three materials produced with organic and recycled content. 

• Fasson 25% Hemp: A premium facestock made with 25% hemp and 75% post-consumer waste, it meets the demand for label materials containing both organic materials and recycled content. With 75% post-consumer waste, this label material contains significantly more than the 30% minimum recycled content of other products within Avery Dennison’s ClearIntent product portfolio – a portfolio that makes it easy for brand owners to improve the environmental impact of their packaging without sacrificing performance.
• 60# Fasson Crush Citrus Wet-Strength FSC: A premium facestock, it is made with 15% citrus and 40% post-consumer waste.
• 60# Fasson Crush Barley Wet-Strength FSC: A premium facestock, it is made with 15% barley and 40% post-consumer waste.

Also featured will be Avery Dennison’s NFC (Near Field Communication) technology for wine label consumer engagement. Avery Dennison will share more about how NFC technology also enables a brand to share interactive, augmented reality experiences directly with consumers. This technology allows labels to share messaging, coupons, ads, special offers or educational information.

Avery Dennison’s North American Wine & Spirits Portfolio contains more than 150 label constructions, featuring an expansive selection of facestocks and high-performing adhesives. The portfolio has been designed to provide brand owners and designers the enhanced shelf appeal and functionality needed for wine and spirits applications.